An art exhibition about rings designed by reputed product and fashion designers (like Gianfranco Ferré, Salvatore Ferragamo and many others).
The general concept of all pieces was based on a research about the perception of the public about the Platinum material. This research shows that people in general associate Platinum with the Water elemental. Based on this truth, all the art direction was focused on clean and light elements, creating the perception of lightness and fresh sensation.
Click here to see online.
My Role: Design, Art Direction and all 3D Animation