Focus Fastback is more than a sedan. Its a fastback. So, to launch it, Ford created more than a test-drive: a Fastback Drive. A special test-drive series in the best highways in the world.
The actor and producer Gerard Butler starred the spots of this huge integrated campaign. According to the client, this was their biggest investment in production on a communications project of 2015.
The campaign include 4 TV Spots, a contest for users who want live this experience abroad, social media strategy and online experiences.
My Role: Creative Direction
Director: Dan Gifford