For the launch campaign of the Ford Focus Fastback, Blue Hive, in partnership with Google Brazil, has created a unique online action: The Fastback Drive Experience.
Following the concept "you can't test a machine like this with a quick spin around the block," consumers who access the experience has a chance to 'test virtually' the car in two of the best tracks in the world: Monaco and Atlantic Road.
Click here to visit the website.
My Role: Design and Creative Direction
Production: Media Monks Brasil, Slikland and Google