The initiative “The Power of a Legend“ have the objective to invite people for São Paulo 29th Motor Show. The concept behind the video was to show the reaction of people working on other car’s brands while Mustang enters the pavilion. We’ve registered everything: from the exit of the trucks to the arrival in the FORD Stand.
This video has reached 1MM people (without media) in 2 days.
My Role: Creative Direction
Director: Gustavo Gripe (Sant.at)